Client
Agricultural Credit Facility 

Project
Product Awareness

Year
2020

Category
Behavioural Change

Project Overview

Government of Uganda [GoU] introduced the Agricultural Credit Facility [ACF] in the year 2009 in partnership with Commercial Banks, Micro Deposit-Taking Institutions [MDIs], Credit Institutions and Uganda Development Bank Limited all referred to as Participating Financial Institutions [PFIs]. The Scheme’s operations started in October 2009, with the aim of facilitating the provision of medium- and long-term financing to projects engaged in Agriculture and Agro processing, focusing mainly on commercialization and value addition. 

The Brief

Promote commercialization of agriculture through provision of medium- and long-term financing to projects engaged in Agriculture, Agro processing, Modernization and mechanization. 

The Solution

Nomad developed a communication strategy that was used to achieve the goals of the campaign. After brainstorming and extensive testing, a complete communication kit was created and produced for use in all districts countrywide.