Early Childhood Development

Behavioural Change

Client
UNICEF Rwanda

Project
National ECD Campaign

Year
2019 - 2020

Category
Behavioural Change

Project Overview

Early Childhood Development (ECD), defined as the period from birth up to six years of age, is a critical window of opportunity for a child’s cognitive, social, emotional and physical development.


The Government of Rwanda developed and approved an ECD Policy and Strategic Plan (2016). It recognizes the need for concerted efforts by coordinating between the Health, Nutrition, WASH and Social and Child Protection sectors to ensure a holistic and integrated approach to the development of young children.

UNICEF Rwanda

Focus on ECD and the Family will give young children the best possible start in life.

Our role as communication agency was the development of a communication campaign to amplify the integrated national SBCC strategy.

Antenatal Care - Early Childhood Development

Antenatal visits give your child a great start to life

Breastfeeding - Early Childhood Development

Breastfeeding ensures your child’s growth

Early Learning - Early Childhood Development

Early learning boosts your child’s intelligence

Early Stimulation - Early Childhood Development

Early stimulation helps your child’s brain develop

Immunization - Early Childhood Development

On-time immunization builds your child’s health

Nutrition - Early Childhood Development

Good nutrition builds your child’s strength

WASH - Early Childhood Development

Proper hygiene enables your child fight illnesses.