Child Protection Online
Behavioural Change
Client
UNICEF Rwanda
Project
National ECD Campaign
Year
2019 - 2020
Category
Behavioural Change
Project Overview
Early Childhood Development (ECD), defined as the period from birth up to six years of age, is a critical window of opportunity for a child’s cognitive, social, emotional and physical development.
The Government of Rwanda developed and approved an ECD Policy and Strategic Plan (2016). It recognizes the need for concerted efforts by coordinating between the Health, Nutrition, WASH and Social and Child Protection sectors to ensure a holistic and integrated approach to the development of young children.
UNICEF Rwanda
Focus on ECD and the Family will give young children the best possible start in life.
Our role as communication agency was the development of a communication campaign to amplify the integrated national SBCC strategy.
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