WSP International

WSP needed a communication agency/firm to develop a communication campaign that would cause mothers/caretakers and men/fathers of children under five years to consistently practice Hand Washing with Soap before eating, before feeding their children; after visiting the toilet; and after cleaning a baby’s bottom. The communication should cause mothers/caretakers and men/fathers to adopt Hand Washing with Soap behavior and encourage those who have adopted it to continue doing it.

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