Operating from Kigali as its hub in the heart of Africa, RwandAir has become Africa’s fastest growing airline with one of the youngest and state of the art fleet on the African continent. In August 2015 we embarked on a partnership to refresh the RwandAir brand and help them realize their vision of linking Rwanda to the world. Working in close collaboration with RwandAir at all levels, the re-brand touched every aspect of the business.
Building on the airline’s strong heritage the refreshed identity provides a robust and flexible graphic platform, simple, seamless and consistent look and feel across all destinations. The new identity testifies to the airline’s renewed strength and determination to provide excellent service and satisfaction to its customers.
The RwandAir identity is a testament of its commitment to the excellence of service to the people of Rwanda and the world. The refreshed identity is designed to meet the future challenges of a competitive airline business, and to connect naturally with customers. Working in partnership with RwandAir we looked to create a bold and vibrant identity that includes a modern take on the tag-line – to reflect RwandAir as one of the fastest airline in Africa.